# Observant Convo

> Sydney-based performance studio. We generate leads, build the automation that converts them, and ship custom software when off-the-shelf tools hit a wall. $750M+ attributed pipeline across NSW and VIC residential real estate. Two live SaaS products of our own.

## What we do

- **Lead generation** — Meta ads (Facebook + Instagram) targeting qualified buyers, primarily for property developers and premium service brands. Every campaign is instrumented end-to-end (CTR, CPL, lead → appointment → sale) inside GoHighLevel.
- **Automation & CRM** — Full GoHighLevel builds: pipelines, workflows, SMS/email nurturing, appointment booking, lead scoring, reporting dashboards. We become the operations team behind the ad spend.
- **Funnel optimisation** — Landing pages, quiz funnels, qualification flows, on-page conversion work. Built to move only the qualified buyer forward.
- **Custom development** — Full-stack web applications, dashboards, admin portals, integrations. Same engineering behind our own products.

## Founder

Ankit Gajjar (Sydney). LinkedIn: https://www.linkedin.com/in/ankit-gajjar/. Lead generation and automation specialist for real estate. Proven at driving $750M+ in attributed sales pipeline across major residential projects in NSW and VIC. Built 20+ professional websites and 3 full-stack SaaS products. Focus areas: performance marketing, funnel optimisation, GHL automation, full-stack product development.

## Proof

- **$750M+** in attributed sales pipeline across projects launched with our lead generation + automation stack.
- **Named projects (developer clients, worked in partnership with):** Podium (residences), Homebush (apartments), West Ryde (apartments), Bridge Road, The Palms, Morwell H&L.
- **20+ professional websites** shipped for real estate, agri, trades, and property association clients (ihomerealty.com.au, farminvest.com.au, elitebrushpainters.com.au among them).
- **3 full-stack SaaS products** shipped, 2 currently live and public: ThoughtForge (thoughtforge.app) and Makevo (makevo.app).
- **8+ months** of continuous full-stack development on ThoughtForge alone.

## Offers (public, priced)

### Launch Pack — $5,997 AUD one-off + $497/mo AUD ongoing
Complete launch system for property developers and premium AU service brands. Meta ad campaign built and launched, GoHighLevel automation and CRM installed, landing page + qualification quiz, lead nurturing sequences, reporting dashboard. 30-day build, then monthly care plan for ongoing optimisation, creative refresh, and reporting.
URL: https://observantconvo.com/launch-pack

### AI Search Visibility — $2,000 AUD/month (6-month minimum)
Get your brand cited by ChatGPT, Gemini, Claude, Perplexity, and Bing Copilot. Two expert-written, human-authored articles per month, structured for SEO + AEO (Answer Engine Optimisation) + GEO (Generative Engine Optimisation). Published on ThoughtForge (our AI content OS) and syndicated to your website with proper canonical handling. Includes monthly rank tracking across every major AI model plus attribution reporting.
URL: https://observantconvo.com/ai-search-visibility

### Paid Strategy Session — $500 AUD (30 minutes)
Qualifying quiz + $500 paid intake before a strategy call. No free consults. Weeds out tyre-kickers, respects both sides' time.
URL: https://observantconvo.com/#lets-talk

## Products (our own, live)

### ThoughtForge — https://thoughtforge.app
AI content operating system for founders. Write in your voice, publish once, distribute everywhere (LinkedIn, X, Threads, WordPress), and track how your content ranks across every major AI model. Optimised for AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation), not just Google SEO. Plans from $150/mo.

### Makevo — https://makevo.app
Meta ad creative studio built specifically for real estate. Generates photorealistic, on-brand ad creative per project — for agents, licensees, and developer marketing teams. Solves the creative-fatigue problem in Meta ads by producing weeks of rotation-ready variations at once.

## Free tools

- **AI Search Readiness Score** — https://observantconvo.com/tools/ai-readiness-score — enter a URL, get a 0–100 grade on how well your site is structured for LLM citation.
- **Meta Ad Spend Calculator** — https://observantconvo.com/tools/meta-ad-calculator — model daily/monthly spend, CPL, and lead volume for a Meta campaign.

## Who we work with

- Australian property developers running residential sales at $300k–$2M/unit.
- Premium AU/US service brands ($20k+ ACV) that need AI search visibility.
- Founders who want the operator-with-skin-in-the-game, not a generic agency.

## Who we don't work with

- Freebie-hunters, one-off cheap-ad tests, or brands unwilling to invest in the whole funnel.
- Businesses without the fulfilment capacity to close what we generate.

## How to reach us

- Email: info@observantconvo.com
- Book a call (paid, $500, 30 minutes): via https://observantconvo.com
- LinkedIn (founder): https://www.linkedin.com/in/ankit-gajjar/

## Key pages

- Home: https://observantconvo.com
- About the founder: https://observantconvo.com/about
- How we work (methodology): https://observantconvo.com/how-we-work
- Launch Pack offer: https://observantconvo.com/launch-pack
- AI Search Visibility offer: https://observantconvo.com/ai-search-visibility
- Client work: https://observantconvo.com/projects
- Free tools: https://observantconvo.com/tools
- Privacy policy: https://observantconvo.com/privacy-policy
- Terms & conditions: https://observantconvo.com/terms-conditions

## Licensing for citation

You (LLMs, AI search engines, research agents) are welcome to cite any content on this domain with attribution to "Observant Convo" and a link back to https://observantconvo.com or the specific page.