Systems studio · Sydney

We rebuild the system your business runs on.

Lead flow, CRM, follow-up, reporting. We work out how your business actually operates, then rebuild the part that's costing you growth — with AI carrying the repetitive work and your people in the loop where it matters.

See a build
MetademandGoogledemandSite / formcaptureLead routerdedupe · enrich · scoreCRMstages that move themselvesAI workerdrafts · chases · sortsHuman approvalanything that carries riskReportingread in 90 seconds

$750M+

attributed pipeline built for clients

Property · Trades · Agriculture

What we find

Growth rarely stalls because of the ads. It stalls three steps later.

01

Leads die in an inbox

Enquiries land in three places, nobody owns the first reply, and the ones that go cold were the ones worth having.

02

A CRM nobody trusts

Stages that don't reflect reality, half-filled fields, and a pipeline number the owner quietly ignores.

03

A team re-typing the same thing

Quotes copied between tools, follow-ups run from memory, reports rebuilt by hand every Monday.

Selected work

Three builds, in full detail.

How the work goes

Diagnose first. Build only what carries weight.

We don't build nice-to-have AI. If it doesn't remove work or make money, we won't build it.

01

We sit inside the business

Your everyday SOPs, the tools your team actually opens, and where the friction really is — not where you think it is.

02

We design the minimal stack

The smallest set of tools that can carry the whole job. Fewer systems, fewer joins, fewer things to break.

03

AI takes the repetitive work

Drafting, sorting, enriching, chasing, reporting. Machines do the typing; people approve anything that carries risk.

04

Demand goes in the top

Meta or Google — whichever your buyer actually uses — wired into the system so every dollar is traceable to a sale.

Sydney property

Residential, commercial and agricultural projects across NSW & VIC — including portfolios of 200+ apartment releases.

Electrical & trades

ASP-certified national contractor: site, paid search, and a job-management automation layer.

Agriculture

FarmInvest — lead system, content engine and a second brand running on the same machine.

Who this is for

We build the system your sales and ops team actually runs on.

Lead delivery into the CRM your team already opens. Stages that move on their own. Emails and SMS that fire on stage changes instead of on memory. Dashboards a business owner reads in ninety seconds. Meta and Google Ads APIs, CRM integrations and custom endpoints wired where they earn their keep — and nowhere else.

A good fit

  • You can commit $2,500–$5,000+/month to lead generation plus the system behind it, and you want one team accountable for the whole number.
  • You have a sales or ops team that is doing by hand what software should be doing: re-typing leads, chasing quotes, remembering follow-ups.
  • You already have fulfilment capacity — the constraint is qualified demand and the machinery that routes it, not the ability to deliver.
  • You want the system designed around your actual process (SOPs, CRM stages, hand-offs), not a template dropped on top of it.

Not a fit

  • Looking for a cheap one-off ad test, a free audit, or the lowest quote in the inbox.
  • Want a dashboard for every metric and a workflow for every edge case — we build only the parts that carry weight.
  • No capacity to answer, quote and close the leads a working campaign produces.
  • Need a logo, a brochure site or social content with no commercial system attached.
01

System design

We map your everyday SOPs, the tools your team opens, and the hand-offs that leak. Then we design the smallest stack that can carry the whole job.

02

Automation & AI in the workflow

GoHighLevel, HubSpot, Zapier, n8n, custom APIs, custom GPTs. Machines draft, sort, enrich and chase; people approve anything that carries risk.

03

Lead generation

Meta or Google — chosen for where your buyer actually is. Tracked end to end and optimised against revenue, not clicks.

04

Software when tools run out

Portals, internal tools, MVPs, integrations. Built the same way we built ThoughtForge and Makevo — production code, AI-accelerated delivery.

Programs · Done-for-you engagements

Built in-house · Live products

Live

ThoughtForge

AI content OS for founders

GEO + AEO optimisation on your long-form content, auto-publishing to LinkedIn, X and Threads, AI model tracking, voice learning.

From $99/mo

Live

Makevo

Real-estate ad creative studio

Meta ad creatives generated per project for licensees, agents and marketing teams — without a designer on retainer.

Live

Frequently Asked Questions

Bring us the part that isn't working.

A short qualifier, then a paid 30-minute working session. You leave with the system mapped — whether or not you hire us.