Founder
Ankit Gajjar
Sydney-based lead generation and automation specialist. I build the ad campaigns, the CRM automation behind them, and — when the tools don’t exist — the software that runs it all.
$750M+
Estimated attributed property pipeline, not settled sales
20+
Professional websites shipped
3
Full-stack SaaS products built (2 live)
Track record
Over the last several years I’ve worked on campaigns representing $750M+ in estimated attributed property pipeline, not settled sales across major residential real estate projects in NSW and VIC — Podium, Homebush, West Ryde, Bridge Road, The Palms, and Morwell H&L among them. Every campaign was instrumented end-to-end: Meta ads into GoHighLevel, qualification workflows, appointment booking, and reporting the developer’s sales team could actually use.
Along the way I’ve shipped 20+ professional websites for real estate, agri, trades, and property association clients, and built 3 full-stack SaaS products — two of them live and public right now: ThoughtForge (AI content OS for founders) and Makevo (Meta ad creative studio for real estate).
What that means for a client: I’m not an agency reselling tools I don’t use. I’m an operator who runs Meta ads, ships production code, and lives inside GoHighLevel every single day. When something breaks, I fix it. When something needs to be built, I build it.
Why "Observant Convo"
Observant — we watch every signal a business gives off: enquiries, CRM stages, ad data, replies, the jobs that stall. Most of the money is hiding in signals nobody is reading.
Convo — short for conversions. It's what every business actually wants, and what every system we build is measured on.
Observe the signals, turn them into conversions. We build AI automations that real clients run every day, not theory.
What I’m best at
Lead generation
Meta ads for real estate and premium service brands. Qualified buyers, not clicks.
GoHighLevel automation
Pipelines, workflows, nurturing, reporting. Full CRM builds from scratch.
Funnel design
Landing pages, quiz funnels, qualifying flows. Structured to move only the right lead forward.
Full-stack development
React + TypeScript + Supabase. Same stack behind ThoughtForge and Makevo.