Methodology
How we work
No free consults. No 90-page decks. Five steps, priced up front, delivered by the same person who does the work.
- 01
Qualifying intake
Every engagement starts with a paid $500 strategy call — booked only after you pass a short qualifying quiz. This filters out tyre-kickers and means we walk in already knowing your offer, budget, and constraints.
- 02
Diagnosis, then scope
We map the funnel end-to-end: traffic source, ad creative, landing page, qualification, CRM, nurturing, sales team hand-off. We name what's broken before we quote what to build.
- 03
Build
Meta campaigns launched inside your ad account. GoHighLevel installed and configured — pipelines, workflows, SMS/email nurturing, appointment booking, reporting dashboards. Landing pages and quiz funnels shipped on our stack or yours.
- 04
Optimise
Weekly performance reviews (CTR, CPL, lead → appointment → sale). Creative refresh cycles built into the retainer. Automation tweaks based on what the data says, not what feels right.
- 05
Report
Monthly branded report to you or your board: spend, leads, qualified leads, appointments, closed revenue, attributed pipeline. Numbers you can read to a stakeholder without translating.
Frequently asked
How much does it cost to work with Observant Convo?
Two public offers: Launch Pack is $5,997 AUD one-off plus $497/mo AUD for the ongoing care plan. AI Search Visibility is $2,000 AUD/month with a 6-month minimum. Custom development is quoted per project with a floor of $5,000 AUD.
Do you offer free consultations?
No. Strategy calls are $500 AUD for 30 minutes and require passing a qualifying quiz first. This keeps both sides serious and means calls are diagnostic, not sales pitches.
Who do you typically work with?
Australian property developers running residential projects at $300k–$2M per unit, and premium service brands (US or AU) with ACV over $20k that want to be cited by AI search engines. We don't work with businesses that can't fulfil what we generate.
Do you run the ads or just set them up?
We run them. Every engagement includes ongoing management — creative refresh, audience tuning, budget optimisation, and reporting. You don't hand it off to an intern once we leave.
What tools do you use?
Meta Ads Manager, GoHighLevel (CRM + automation), our own ThoughtForge (AI content), our own Makevo (ad creative for real estate), Stripe (payments), Supabase + React/TypeScript for custom builds.
Is Observant Convo real estate only?
Our track record is heaviest in real estate ($750M+ attributed pipeline), but our AI Search Visibility offer is deliberately horizontal — B2B SaaS, professional services, finance, legal, health. The playbook transfers.